Human Connection. It’s what keeps us orbiting, right?
Remember when everything came to a sudden halt a few months back? Weddings, conferences, graduations postponed? It took a minute, but everyone started to realize that they would have just as much opportunity to attend those events as everyone else. Less possibility for physical attendance, but a 100% possibility of virtual attendance. An unexpected digital engagement. Digital platforms of all shapes and sizes creating opportunities we’d otherwise never have.
Remember in the early 2000s when automated and digital platforms were the premium? Even with all of the interesting, unique, and creative characteristics of each of these platforms, the real litmus test has always been… human connection. Whether we realized it or not, we are drawn to platforms that make us feel a certain way, especially those that make us connected. Fast forward to now - especially during this unprecedented time of global pandemic — maybe the new premium is humanity itself, as brand coach Celinne Da Costa suggests.
It’s no secret that human connection increases camaraderie and productivity in the workplace. Da Costa explains further how human connection is crucial for the product itself... and not just for the pitching and selling of your product. But also the client relationship — something that can be connected with over the long term. Something that they can feel loyal to, connected to, something they can share, and come back to.
You don’t have to look far to see that human connection is a critical factor in the success of any digital solution. You can’t have one without the other. So when it comes to picking the right solution, look for platforms that offer creative ways that keep your audiences engaged with each other. Features to look for include gamification, breakout rooms, networking sessions, and targeted reminders.
We live in an exciting digital age with convenient automation now around every corner, it’s never been a more critical time to make sure that automation is working to serve and sustain the most important thing… our human connection.