What can you do with community platforms?
With online community software or platforms, you can more easily engage with your audience in several ways. Using more common methods of engagement like a social media platform or Mighty Networks is great, but it doesn’t offer much more than surface-level connection.
Here are some ways you can use a community management platform to build a lasting relationship with your target audience.
One of the lasting effects of the pandemic and the work-from-home era is the drive into virtual events. With more and more people working from home, community managers have had to get creative with various marketing tools and keep current and new members engaged. A platform that offers its own method for hosting virtual events makes it even easier for you to entice and interact with existing and potential customers.
Having a community is about more than getting your audience together for a few events a year. You should be offering solutions and tools for them to grow their own businesses. Webinars and online courses have continued to be one of the most valuable things marketers and other roles have wanted from brands who present themselves as thought-leaders. According to Webinar Software, 85% of marketers, who use webinars as a marketing tool, say that webinars are crucial for their marketing efforts. Using a community platform to offer all of these things in one place is not only beneficial to your community marketing efforts, it offers an unforgettable and seamless experience for your community.
Creating a space where unlimited members can engage with one another and get answers to challenges they are facing in their industry is something you can create that will not only help your audience reach their common community goals but also help you build brand loyalty. If you are the platform where people automatically think of when they need help with an industry-related dilemma, you’re becoming top-of-mind for your audience. Instead of creating Facebook groups, try using a community management platform to offer all of this and more to your audience in one place.