You must create an online community to build a loyal member base.
Not only is it important that you build a personal relationship with your members, but you should also be creating a community in which they can thrive. This means opening up opportunities beyond just what your brand has to offer in product or service.
You can offer your community members solutions and tools to network with other members, discuss industry trends, find support, and gain more knowledge in their field.
But how do you offer all this as just one company? How do you increase member engagement and connect with more members? You utilize the power of an online member engagement platform.
What does an online member community mean for my organization?
An online community for your brand or organization can come in many different forms. Essentially, it's a group of members - which can include customers, partners, stakeholders in your company, and other professionals in your industry - who collaborate with each other to achieve greater goals. At the core of the idea of an online community, growth is the main focus.
Your community, specifically, should be a place for members to come back to over and over again to find solutions to their biggest challenges, human connection, and opportunities to grow, network, and build ideas.
How do I build an online community?
There are a few steps and aspects to creating an online community that works to both help your brand and connects members of your community. Before you begin, you want to consider a few things:
Who Is Your Target Audience? What Could Make Someone A "Member" Of Your Community?
Who Are The Key Stakeholders?
What Pain Points Are They Facing? What Specific Needs Can You Help Them With?
What Platform Will You Use To Bring Your Community Together On A Regular Basis?
Once you can answer all of these questions, you can start or build or improve your online community.
What is an all-in-one member engagement platform?
A member engagement platform is, ideally, a platform that allows you to engage members of your community on various levels all in one place. This would include:
- Hosting virtual or hybrid events, meetings, and conferences
- Create discussion forums, take polls, host Q&As, or conduct surveys
- Offer social feeds and groups
- Grant access to education tools, such as webinars, exclusive content, and Learning Snacks
- Share industry best practices and tips for success
Mostly, it’s a place for human connection. And there’s a growing need for more communities like what your brand could offer. 64% of online community members said they were visiting community platforms more often. 46% believed these communities had grown in importance to them over time.
What is JUNO?
The search for community software is over. JUNO software can increase and strengthen member engagement online. Our association management software has thousands of features and resources that can help to get in front of an audience, get the right content out there, and spark interest in your brand.
JUNO’s secure platform services let you open communications and offer members additional benefits. Host virtual or hybrid events, post discussion forums, create learning experiences for community members, and allow for networking opportunities. Create transformational experiences and drive results with gamification, human interest modeling, AI, monetization, matchmaking, video streaming, and analytics tools.
We also offer custom branding solutions so you can communicate with your members while sticking to your brand and voice.
Users can now easily access all of your planning and real-time data tools in one space, making it seamless to execute and improve upon your strategy as you go.
Build your community with JUNO
Tour our platform or contact us to set up a personalized demo to learn more about what JUNO has to offer. Your team will never want to use another community engagement platform. Learn more at www.junolive.com.
