
Why Build Digital Engagement?
Bringing community members together for virtual conferences and other events is about more than showing off your services. Strong and consistent engagement with your customer community helps build trust and familiarity with your brand.
Eliminate any barriers that might be keeping potential customers from learning about how your product or service can help them. Here are some reasons to continuously build audience engagement and enhance communication.
Audiences want to engage with brands more than ever
According to the The 2021 Membership Marketing Benchmarking Report, lack of engagement is the primary reason cited for member churn. Not only that, but audiences actually want brands to engage with them - an MGI report states that 71% of associations are saying member engagement is up, and 83% of associations said webinar participation is up over 53% the year prior.
Understand your audience better
When you open the lines of communication and encourage public participation with your brand, you can more easily understand the needs of your audience. By getting people to participate in a conversation, you can here more perspectives and become better decision-makers when it comes to your brand.
Increases transparency
According to Inc, 56% of customers will be loyal to a company for life if it provides complete transparency. It’s important to get in front of your audience in as many authentic ways as possible to help them understand who you are and how your solutions can help them.
