Virtual event options can provide many benefits and opportunities for success for event organizers. But if you’re still aren’t sold on virtual experiences, here are 7 strengths of the virtual medium in events that could future-proof your event strategy.
Expand Your Reach
When things go digital, anyone can attend from anywhere. Expand your audience so you are not limited by only local attendees. Now everyone can learn and connect together at your event.
Build a Community
JUNO is a big believer in community. When people are connecting virtually, they can have direct impact and interactions with their communities 365 days a year. If your event is in person, you can use online tools to keep conversations moving forward and to keep members engaged.
Cut Costs, Remove Boundaries
Expense is a big consideration for attendees. The truth is, not everyone has the resources to attend in person, but if you offer a virtual option, people who couldn’t attend in person because of cost, can look towards a less expensive option and still receive value from your organization.
Connect People with People, Experiences, and Education
Networking is a big part of any event, but sometimes in person you make a lot of connections that might not be the right ones. With AI and machine learning, networking opportunities are served up in recommendation engines that pair like minded people together.
Save Time, Offer Greater Utility
At in-person events, attendees commit to a full day experience. Virtual experiences allow attendees to experience the event the way they want, on their own time. Not everyone has the ability to attend a multi-day event. With on-demand content, people can pick and choose when and where they want to absorb content. For people who are networking in-person, they can also be flexible with their scheduling, and can set a time and date to meet virtually after the event is over. There’s no need to lose a connection when you can be flexible with your schedule online.
Use Data-Informed Strategy
Virtual event venues allow you to track analytics to aid in reporting and strategizing in your organization. You can dive into session times, attendance, course completion, poll responses, comments, etc.
Spice It Up
A virtual event allows for more variety and more creativity to keep people engaged. With some in-person events, there is a level of expectation that people already have from attending previous events. Virtual leaves a lot of room to spice things up and get creative.